8 Best LinkedIn Message Templates for Getting More Sales

Are you aware of the fact that LinkedIn is one of the most powerful tools for finding potential clients? 

If you do it properly, it’s also the perfect place for connecting and creating relationships with your future partners and prospects.

But, getting more sales on LinkedIn isn’t so easy. 

You may think that including your best offer in the introductory message will attract the attention of buyers. However, you should know: no one buys at the first step.

Especially if you’re talking about yourself from the very start.

That’s the worst nightmare for LinkedIn users, and they will either block you immediately or just ignore you.

In order to even get a chance to sell something, you have to build a relationship with your prospects.

How can you get there? 

By sharing the content that may be valuable, giving them a reason to connect with you, helping them solve their problems, and being there for them when needed. 

There is no ultimate LinkedIn message template that could convert prospects into buyers that get it in their inbox.

However, there are some tips that you could follow in order to improve your success rate.

For every single connection, your message has to be personalised in some way if you want to minimize your number of declines.

In order to help you reach your goals, we’ve prepared our eight best LinkedIn message templates that will help you build genuine relationships, and get tons of conversions.

In this article you will read about:

– LinkedIn message templates for increasing your connection acceptance
– Getting new clients with proven LinkedIn message templates
– LinkedIn message templates for building new partnerships
– Generating new backlinks using proper templates

LinkedIn Message Templates for Increasing Connection Acceptance

Writing a default connection request message can really downsize your request acceptance rate.

Many users are getting tons of spam messages on LinkedIn daily, then why would they think you are different if you’re using the same methods?

If your initial messages are just you talking about yourself, or sales pushy, people are more likely to ignore it and see you as a spammer.

Making your messages sound professional, kind, and like you’re sincerely interested in hearing more about ones you connect with will make a huge difference in a positive way.

In order to prevent the rejection of your connection requests, we’re going through some LinkedIn message templates that you could implement in your sales strategy after reading this.

LinkedIn Message Template #1 – Show People That You Have Something in Common

Having a personalised message that’s showing your interest in what people do and your desire to bring them some value is a good step towards getting noticed.

Showing that you care could leave a positive impression and make them accept your request.

Here’s the basic but effective LinkedIn message template to demonstrate this.

Hey {{FirstName}},

I came across your profile and was really interested in your background in {{Position}} in the {{Industry}} I would love to connect with you! I share a lot of content about {{HisProfession}} that could be useful to you.

Looking forward to hearing more about you,


What we like about this template is that its short form unhesitantly shows that we dived into the person’s profile and found something that we have in common with them. 

Another good part is that this template immediately promises some useful content to the person if they decide to connect with us.

This kind of template is great if you’re sending a request to someone who shares the same values and interests with you – someone from your industry. 

The prospects could see you as a valuable connection worth following, especially if you use your posts to show them exactly why that is.

LinkedIn Message Template #2 – Give Them a Reason To Talk About Themselves

We will give you the whole process of communication which we used to gain lots of new leads.

Invite to connect message

Hi {{FirstName}},

I see that you are {{Position}} at {{CurrentCompany}}.

I’m looking to connect with {{Position}} professionals like you.



Founder {{YourCompany}}

1st message 

Hi {{firstName}}, thanks for the connect!

I have a question if you don’t mind me asking. Where do you find

most of the clients for {{currentCompany}}?

2nd message

{{firstName}}, the ultimate lead generation tool can help {{currentCompany}} to generate more leads with deep personalisation on LinkedIn. 

What’s a good time to discuss more on a call this week? 

3rd message

Hey {{firstName}}, I haven’t heard back from you yet. If you are still interested, I have some great ideas about how to generate new leads.

What’s a good time to discuss more on a call this week?

Looking forward to talking to you!

Best regards,


What we like in this template is that it’s personalised and talking about success of the person we’re connecting with. 

People love talking about their success, so that persona would gladly accept this message request, and maybe share some of their secrets.

What makes this LinkedIn message template so great is the fact that it gives the person a chance to talk to you about themselves and their business. 

And that is a good conversation starter which allows you to get to know the person better and decide on the best way to approach them.

You could use this template when connecting with people who like to share their achievements, successful projects and campaigns as their posts. 

Many LinkedIn users do that, which leaves enough space for you to put this message template into use.

Getting New Clients with Proven LinkedIn Message Templates

When it comes to getting new clients, your message will probably fail if you just start with a pitch in it.

Keep in mind that your personalised message should show a willingness for connection, not only your personal interest.

Template for Getting New Clients by Mentioning a Mutual Connection

Looking for connections between you and your prospects is a good way to convert them into clients because people like to work with someone who is reliable.

Having common friends and thoughts makes you look similar.

This template could be used only for an InMail option, because of the characters limit.

Hey {{FirstName}},

Nice to meet you! I noticed that we’re both connected with {{MutualConnectionsName}}. I see that you are {{in the same industry/share the same interests}} as {{MutualConnectionsName}}, so I thought it would be nice to get in touch with you. Do you know him/her well?

We have a new tool that {{benefit of using it}}. I think that {{YourProduct}} could help your team {{Value from it’s using}}.

Are you free for a quick call at {{specific time and date}}? I can explain exactly how it works?

No strings attached.

Hope to hear back from you,


The reason this template works is because it’s creating some personal context related to mutual connections.

And also giving them a reason to connect with us, especially if that mutual connection is someone they know in person.

It’s good to apply this example because it makes you appear more reliable, making your connection want to find out more about your product after seeing the benefits.

Before using this LinkedIn message template, check if they have had direct contact with your mutual connection in the posts. 

Template for Getting Clients by Expressing Admiration for Their Work

Showing that you admire your prospects is a good way to start a conversation.

And this one template is also an option for InMail.

Hey {{FirstName}},

My name is {{YourName}}, a {{YourPosition}} at {{CompanyName}}. I came across your post about {{Topic}}, and I had to connect with you.

You seem like exactly the person we seek – {{something specific about them}} as I noticed in some of your posts.

I also saw you worked on {{something that’s showing why they could be your perfect client}}, and I have something I think you might have benefits from in future.

Can you take a call at 3:30pm this evening to discuss further?

No pushy sales manipulation, I promise.

Hope to hear you back,


What we like in this message is that it’s honestly talking about your prospect’s work.

It’s not pushy and too ‘’sales-ly’’, and we included a little joke by promising that we won’t try to manipulate them in order to sell something.

This message is one that you could send to business people who like to joke, and who aren’t too serious all the time.

You can spot them by checking out their posts on LinkedIn.

Template for Getting Clients by Helping Them to Improve Outreach Efforts

This is the InMail template we used to get tons of new clients by showing benefits of our tool, so you can apply it to your business.

InMail subject

Turn your lead generation efforts on autopilot

InMail message

Hi {{FirstName}},

I would like to tell you how to boost your LinkedIn outreach efforts with a new level of automation.

Unlike Chrome extensions that are no longer safe and are often full of bugs, I founded a tool that is:

– Cloud-based
– 100% safe to use
– Never risk getting a ban
– Untraceable for LinkedIn
– Don’t have to keep your screen on
– Deep personalization
– Upto 120 messages and connections per day
– Up to 800 InMails monthly 

– More than 10% response rate
-10-30 responses daily on average for our users

You can see more details here: https://www.theultimateleadgenerationtool {{YourWebsite}}

Are you interested to hear more about it?


What we like about this template is that we’re showing concrete benefits of using our tool.

It’s not sales pushy, just showing our leads what benefits they could have using the tool and how their business could grow easily.

LinkedIn Message Templates for Building New Partnerships

One of the most valuable strategies on LinkedIn that many take no benefit from our partnerships.

With more than 500 million LinkedIn users, you are able to build a strong network of partners and get many new referrals.

Here are a few examples of how to leverage new partnerships on LinkedIn.

Template for Partnerships – Getting Benefits on Both Sides

Look for details on your partner’s profile that you’re gonna use in your personalised message.

See what topic they’re passionate about and include it in your personalised message.

Hey {{FirstName}},

I saw on your profile that you’re associated with {{Industry}}. I’m also interested in {{Industry}} and its effects on {{specific topic}}. I believe that we could mutually benefit from connecting with each other – would you be open to it?

Wish you a great week,


This template isn’t pushy, it’s gently inviting for partnership, and it’s personalised as well! 

You can use it as a connection request message and as an InMail option.

Use it for connections you really share values with and for building partnerships that both sides could benefit from. 

Template for Building New Partnerships by Getting Them Referrals

When you’re looking for someone to get referrals from, you have to give them something valuable in return.

The best way is to also provide referrals for them.

Here is a connection request message:

Hey {{FirstName}},

It looks like we both love {{Industry}}. I’m meeting with successful {{Industry}} people every week to talk about {{topic}}, and we help each other with introductions to prospects.

Are you interested in talking about how we might help each other?

Hope to meet you soon,


And here is a longer version for an InMail option.

Hey {{FirstName}},

It looks like we both love to work in {{Industry}}. I meet with a handful of successful {{Industry}} people every week to talk about {{topic}}, and we help each other with introductions to prospects. In some months, my networking group books me more meetings than my clients.

Would you be interested in meeting for a coffee to talk about how we might be able to help each other?

Hope to meet you soon,


What’s great about this example is that you’re offering something that’s obviously beneficial for partners and it is that you’re open to help them get more clients and referrals.

This way you are showing you have a strong network group that they could benefit from.

Use it when reaching partners that you know require a  strong network around their business.

LinkedIn Message Templates for Generating Backlinks

A great link building strategy starts with a single request, usually via email, but you can do it on Linkedin as well.

If the strategy is created properly and the message contains a valuable offer, there is no reason to get declined.

That’s where our templates come in.

Templates for Link Round-up Outreach 

Link round-ups are a great way of generating new backlinks, especially when it’s from high authority sites.

To find domains that do round-up posts, try typing “industry + round up” in the search bar.

After finding who you want to contact, be sure to send them an appropriate message. 

Here is an option for connection requests.

Hey {{FirstName}},

I found your blog on {{source}}. I like your round-up on {{Round-up topic}}.

I wanted to see if I could be included in your next feature?

I regularly write about {{Topics}} over on {{Name of your blog}}. If you see anything that fits you, feel free to include it.



And here is a longer one version for an InMail.

Hey {{FirstName}},

I was browsing your blog after finding it on {{source – Google}}. I love what you’re posting, especially your round-up on {{Round-up topic}}.

After reading your blog for a while, I wanted to reach out to see if I could be included in your next feature?

I regularly write about {{Topics}} over on {{Name of your blog}}. If you see anything that fits you, feel free to include it.



We love this template because it gives an ego boost to the person we’re contacting when mentioning how we found them.

You can collect a lot of valuable backlinks by using this strategy.

It’s proper to use it in your industry if there are domains that do link round-ups.

Evergreen Template for Generating Strong Backlinks

Creating more valuable content than your competitors is always a great way for building strong backlinks.

When you find a relevant topic for building your backlinks, you have to create valuable posts in order to get it.

After that, it’s up to you to get as many people as you can to notice your post.

So here’s an example:

Hey {{FirstName}},

My name is {{YourName}} and I just came across your resource page for {{target audience}}:

{{insert link to their resource page}}

I work with {{CompanyName}}, which {{brief description of what the company does and can freely offer}}:

{{insert link to the target page relevant to their resource page}}

It might make a good addition to your page and provide a lot of value to your visitors.

Let me know if there’s anything else I can help you with.




What’s great about this template is that this strategy is evergreen, and if you create valuable content suited for the chosen domain, there’s no reason to not accept your content.

This template got tons of new backlinks to many businesses. 

We suggest using it for creating content for other websites that use the domain authority similar to yours. It will increase your chances for acceptance.


We hope you find these LinkedIn message templates valuable, and that they will benefit you in your future actions.

We offered specific examples that you could implement in your future outreach campaign.

LinkedIn is one of the most efficient sites where you’re able to find beneficial opportunities for your business.

Whether you’re using them for spreading your network, getting new clients, partners, or doing any kind of outreach, these strategic templates could grow your chances for success.

Also, the ultimate lead generation tool’s smart chat feature can help you not to lose the hot leads in your inbox. 

With this feature, you’re able to sort your messages by campaigns or lead labels and focus on closing tons of new deals without losing any messages in the process.

Use your LinkedIn account to its full potential.

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